ABOUT US
TALK collaborates with community and business transformation leaders across various fields to broaden horizons, challenge assumptions, and discover root problems.
TALK is an experience-driven research and innovation management company that strives to help organizations in Hong Kong and Asia-Pacific to uncover opportunities and formulate innovative strategies.
Established by two founding partners with over ten years’ industry experience in innovation and design, the team applies deep understanding of local and international markets, life and culture, to accurately monitor the pulse of today’s consumer needs.
CLIENTS AND PARTNERS
OUR METHODOLGOY
How is the knowledge experience created？
EXPERIENCE AND DIALOGUES
Through the use of innovative tools and dialogue, we strive to inspire people through interactive and collaborative conversations to align and frame solutions effectively
KNOWLEDGE
TALK uses design thinking to uncover and synthesize large amounts of qualitative information. The customer experience is analyzed through multiple different perspectives, bringing insightful knowledge for organizations to utilize and explore new innovative opportunities.
INNOVATION
Innovation is inspired by dialogue and through sudden, disruptive shocks. It can be triggered at different levels, across people, places, space, time and thought.
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Experience
Dialogue
Know how
Knowledge
Discussion
TALK
INSIGHTS
Innovation
BUSINESS
INNOVATION
「 Future Dialogue 」
Born from knowledge research and design experience, which often enables new innovative and inspiring directions for future business opportunities. TALK focuses on 「 knowledge 」 and 「 experience 」as the core drivers in enhancing personal and organizational development of innovation capabilities
OUR BELIEF
We firmly believe that the first step in innovation is to synchronise with the future. Only by truly understanding the current situation can we gain insights into market trends and secure business opportunities.
SERVICE SCOPE
Benefits
Through multi-disciplinary thinking and innovative tools, we can derive valuable insights and creative outputs across operations, service experience, strategic planning, and business development.
INSPIRE THINKING
Custom tailor-made research and innovative design thinking tools to discover new business directions
USER NEEDS
Understand the real needs of the users' pain points and prescribe matching solutions that matter
COLLABORATION
Exchange knowledge and release collaborative creativity
KNOWLEDGE LINKAGE
Formulate strategic development direction
ENVISION
Aim at the common goal of creating a better future with new vision/experience
FUTURE PLAN
Design and speculate future roadmap
Customer Analysis
Conduct research through Ethnographic approach, including in-depth and qualitative interviews, observations, and field visits. Analyse the basic needs and consumer behaviors, understand their. true desires and pain points, and re-present the relationship between service and product experience to consumption needs
PROBLEM
You are confused about the positioning and development direction of your products and services
PLANNING METHOD
Point-to-point service: customer analysis and research, investigative field visits (in-depth and spontaneous interviews, on-site observations, and service tests), data analysis and conclusions
POTENTIAL
Identify user behaviors and understand their potential needs through Persona/Archetypes development. Using customer journey maps to visualise the process of user experience, then identify key interaction points, existing gaps, pain points, and opportunities
Knowledge Research Dialogues
These in-depth discussions, in forms of focus groups, round tables, workshops, and more, provides the spaces for exploring topics of interests in a group. Participants will discover new approaches to challenges they face, explore innovative methods, tools used and co-create creative solutions outside their professional knowledge to existing business problems.
PROBLEM
You find it difficult to inspire the creative potential of your employees and want to support them in improving their ability to innovate
PLANNING METHOD
Customise innovative thinking tools to explore issues and generate innovative ideas. Apply design thinking and innovative practices, encourage participants to connect different pieces of information, improve empathy, develop multi-faceted thinking, frame problems into innovative conversations, and gain insights through reflective feedback
POTENTIAL
Employees use design thinking flexibly in business through a co-creation model. Aiming to integrate people-oriented innovation skills into daily work and strengthen their practical ability
Business Transformation
Radical innovation is a complicated, long and risky process. Its success factors depend on having a sound organisational structure, open-mindedness and an adventurous mindset. Through series of internal and external industry research, practices and co-creation, leading to innovative roadmap to align in rapidly development market.
PROBLEM
It is difficult to find the starting point of an innovation process. It is essential to establish a strategic roadmap/plan to create a sustainable, innovative environment and maintain momentum
PLANNING METHOD
The following are the innovative planning milestones :
Work with the research team to design internal processes and evaluate innovation capabilities. Through the Ethnographic approach, we explore and collaborate with enterprises, use people-centric tools to inspire innovative thinking, redefine, re-clarify root problems, look for unknown possibilities and break through bottlenecks. Jointly develop a strategic roadmap and take feasible steps forward in innovation capacity building
POTENTIAL
Jointly formulate the development direction of the enterprise, redevelop the operating model, structure, process, space management, and promote diversified innovation within the organisation
CASE STUDY 1
Adopt design thinking and industrial evolution to enable strategic advancement
LAWSGROUP STRATEGIC WORKSHOP
As a Hong Kong leading fashion apparel group - LAWSGROUP seeks to adopt design thinking and industrial 4.0 technological advancements to further accelerate its mission and competitiveness
Experiencing design thinking and application of technology is crucial in innovating strategic positioning. Through empathising target users' needs and accurately defining problem areas to best align executional efficiency and effectiveness. And in particular with technological transformation, catering to stakeholders' needs are essential to experiment with plausible future
